UTOPIA MAGAZINE
Collaborative project
Role: creative director, market research
Utopia Magazine was created remotely at the beginning of the Covid-19 pandemic and as part of a collaboration across multiple fashion courses. Its aim was to be a small escape from our stressful lives with a focus on mindfulness. Utopia was inspired by recurring patterns in nature and 60s/70s hippie culture.
INTERNATIONAL RETAIL
Infographic for Internationalising One DNA
NEW BALANCE X MIND
Marketing and PR Campaign
Live Brief with Gung Ho Agency
PRINT PUBLICATION PROJECT
Inspired by ID
Brief: write two articles and create a magazine layout inspired by an existing publication.
EDITORIAL SHOOT
Pretty in Pink
Styling and Creative Direction: Olivia Donkin
Photographer: Caitlin Boyle
Model: Emilia Pyclik
TREND FORECASTING
A/W - 2020/21 Womenswear Denim
GAP BRANDING PROJECT
A collection of boards showing the development of a new graphic branding strategy for Gap.